Breaking into the public sector is nothing like selling commercial accounts.

It’s slower. It’s political. It’s contract-heavy.

And for small IT businesses, it often feels like the deck is stacked against you.

That’s why I created the 28-Day Public Sector Campaign Sprint - a one-month program that builds clarity, discipline, and repeatable systems so you can actually move the needle in government sales.

Why Public Sector Sales Is Different

Public sector sales requires a different set of muscles:

• Patience & Endurance → 12–24 month cycles are the norm.

• Process Discipline → Procurement, RFPs, and compliance are the rules of the game.

• Political Awareness → Elections, retirements, and budget shifts reset everything.

• Relationship-Building → Trust takes longer but lasts longer.

• Vendor & Partner Collaboration→ Rarely do you win alone.

The kicker? Most of this is out of your control. What is in your control is how you execute your 5%.

How the Sprint Works

Week 1–10 Days: Prep + Setup

→ We lock in your target agencies, contracts, and messaging.

→ I run everything through my CRM (DMC) so outreach is ready to launch.

→ Contacts are pulled from Seamless, LinkedIn, and — most importantly — public sector databases and sites.

→ You’ll start with 100 qualified targets complete with contact info.

Weeks 2–4: Execution

→ Campaigns go live.

→ Messaging is sent.

→ Conversations start.

The heavy lifting is already done — the rest is consistent execution.

Throughout the Sprint

I document the entire process in Notion, leaving you with a playbook you can run or hand off to your team.

Why It Works

I’ve lived this firsthand.

For 15+ years I worked with the City of New York, higher ed, K-12, and later covered one of the most complex public sector territories in the country at Presidio. I know the difference between NJ with no state contracts, NYC with WWT holding requirements contracts, and the shifting ground of elections and retirements.

What I learned: success isn’t about controlling everything — it’s about having systems to adapt and execute when opportunities appear.

The Deliverable

✔ Clear ICP & messaging for your public sector play

✔ 100 targeted contacts from Seamless, LinkedIn, and government sites

✔ Campaign execution with CRM workflows and automation

✔ Notion playbook with repeatable SOPs and systems

✔ My experience baked in — 15 hours of direct support, max

The Cost

The investment is simple: $1,985 for the full 28-Day Public Sector Campaign Sprint - including prep, execution, and your Notion playbook.

Why It Matters

Most small IT businesses fail in public sector because they treat it like commercial. They burn cycles chasing RFPs without relationships, or spinning their wheels on cold outreach that never sticks.

This sprint flips that: it forces clarity up front, builds a system for repeatability, and leaves you with the muscle to keep moving long after the 28 days are over.

👉 Ready to stop stalling and start winning in the public sector?

Book a Free Clarity Call