LoboStack's Top-25 Targeting Template

I use this template with founders, MSPs and my company, to stay focused on quality over quantity. It’s simple, repeatable, and keeps your pipeline full of the right clients instead of random leads.

Purpose

To define and prioritize your Top 25 high-value targets - accounts or partners that fit your ICP and are worth ongoing, personalized outreach.

Structure

1. Orientation

• Define your ICP (Ideal Client Profile): vertical, company size, region, pain points, tech stack.

• Identify what a “quality client” looks like - ones you can help deeply, not just sell to.

2. Top-25 List

• 25 named accounts that meet your ICP criteria.

• Include:

  → Company name

  → Key decision-maker (with title + LinkedIn URL)

  → Reason they fit (problem you solve)

  → Current vendor or system (if known)

  → Outreach status (Not Contacted / Engaged / Meeting / Closed)

3. Enrichment

• Add data from Seamless.ai, Sales Navigator, or ZoomInfo (size, location, employee count, etc.).

• Document contact info, connection paths, and recent activity.

4. Messaging

• Tailor your first-touch message or call script based on their world, not yours.

• Keep a “notes” column for responses, objections, and timing cues.

5. Rhythm

• 5 new touches per day across multiple channels (call, LinkedIn, SMS, email).

• Review the list weekly: move off dead accounts, replace with new ones, and note movement.

Outcome

A focused, manageable system where every action compounds.

Instead of chasing 500 maybes, you’re building 25 real relationships that can turn into long-term clients or partners.