I’m a player-coach at heart. I live sales, and I help MSPs and founders build motions they can actually run — not systems that look good in a deck and fall apart in real life.

Most businesses don’t fail because of product or talent. They fail because they can’t sell.

Sales keeps a business alive. It solves problems, creates options, and lets you breathe.

Sales isn’t about being loud. It’s understanding what someone needs and communicating how you can help. That’s always been my edge.

Back in 2008, I built my first sales process and a door-to-door model for my first startup that became a repeatable system. I carried those fundamentals into new territories at Cisco, Presidio, and Lumen - and into early-stage teams that needed pipeline from zero.

The pattern was always the same: clarity, simple motion, weekly consistency.

In 2023, an MS diagnosis forced me to slow down and rebuild my own approach. That reset became the spark for LoboStack.

Today, I help MSPs and founders create consistent pipeline through clear ICPs, clean targeting, simple repeatable systems, and the daily rhythm that makes sales sustainable.

I’m not just teaching this - I run these motions myself every day.

After 25 years selling and selling inside top tech companies, everything I teach comes from frameworks I still use to grow my own business.

My work is simple:

Clarity first.

A system that supports it.

And a motion you can actually run - every week.